MACSF ✭ Prononciation

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The MACSF campaign unfolds through three humorous vignettes featuring students in extraordinary situations, emphasizing the vital importance of pronouncing MACSF correctly!
The sequences adopt a straightforward editing approach—no camera movements, but fixed counter-fields on characters to spotlight the actors’ performances. This static framing facilitates “jump cuts,” infusing rhythm and humor into the scene transitions.
Calibration leans toward warm, natural tones, maintaining a summer ambiance for the September broadcast. The cinematographic aesthetic chosen for the realization aims to elevate the brand’s image, presenting it in a positive light through a rewarding visual narrative.
You can watch the second opus here

Credits

Production Pitchlab Agency Pitchlab Director⎜DP Guillaume Cosson First AC Yvain Bois Sound engineer Arthur Desprès Makeup / Hairdressing Cindy Galhac Assistant Emmanuel Bardouil Actor Tanya Mattouk / Jessica Morali / François Legrand / Simon Oldani Music Haim Mazar & Brightside Studio post Production reactive zone
Client

MACSF

Production

Pitchlab

Production Executive

Reactive Zone

Director⎜DP

Guillaume Cosson

Date

October 7, 2016