![](https://reactive-zone.com/wp-content/uploads/2023/11/Gallery_LouisVuitton_Kusama_007.jpg)
Louis Vuitton ✭ Kusama
As part of its collaboration with the artist Yayoi Kusama, Louis Vuitton launched an augmented reality application that allowed to project elements (and also to be projected) into the artist’s universe. Louis Vuitton wanted to promote this launch through an original ad. We selected a panel of filmmakers who presented their creative approach mixing filming and motion design. We delivered the campaign within the 5 following weeks.
Credits
Agency
Userfarm
Production Executive
Reactive Zone
Director
Guillaume Cosson
DP
Clément Arenou
Project Manager
Loutfi Maatouk
Model
Sandra Dim
Make Up
Cindy Galhac
HairStyle
Samuel Chikly
Music Composer
Jean-Christophe Gutierres
Post Production
Reactive Zone
3D animation
Microbe Studio
Production
Captain Prod
Director
Guillaume Cosson
DP
Clément Arenou
Date
January 26, 2014