Every year LVMH organizes an event to unveil the next trends and products in terms of cosmetics and perfumes. This film is an excerpt from a mood film for the launch of a new perfume. Can you guess which one?

This “director’s cut” version intentionally omits both the pack shot and the Dior logo, providing a unique perspective. The film transforms into an artistic canvas, an opportunity for exploration and innovation. The decision to break away from traditional branding elements allows for a focus on the creative essence, freeing the director to fully experiment.

The experimentation extends beyond the post-production phase; it encompasses the filming process. The project becomes a visual laboratory, a testing ground for innovative effects. The use of a phantom camera, capable of capturing 1000 frames per second in 4K, represents a significant technical advancement. This technology requires a specialized workflow, but it offers exceptional visual richness, enabling exploration of details and movements with outstanding precision and clarity.