The MACSF campaign unfolds through three humorous vignettes featuring students in extraordinary situations, emphasizing the vital importance of pronouncing MACSF correctly!

The sequences adopt a straightforward editing approach—no camera movements, but fixed counter-fields on characters to spotlight the actors’ performances. This static framing facilitates “jump cuts,” infusing rhythm and humor into the scene transitions.

Calibration leans toward warm, natural tones, maintaining a summer ambiance for the September broadcast. The cinematographic aesthetic chosen for the realization aims to elevate the brand’s image, presenting it in a positive light through a rewarding visual narrative.

You can watch the second opus here