Louis Vuitton ✭ Kusama

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As part of its collaboration with the artist Yayoi Kusama, Louis Vuitton launched an augmented reality application that allowed to project elements (and also to be projected) into the artist’s universe. Louis Vuitton wanted to promote this launch through an original ad. We selected a panel of filmmakers who presented their creative approach mixing filming and motion design. We delivered the campaign within the 5 following weeks.

Credits

Agency Userfarm Production Executive Reactive Zone Director Guillaume Cosson DP Clément Arenou Project Manager Loutfi Maatouk Model Sandra Dim Make Up Cindy Galhac HairStyle Samuel Chikly Music Composer Jean-Christophe Gutierres Post Production Reactive Zone 3D animation Microbe Studio
Production

Captain Prod

Director

Guillaume Cosson

DP

Clément Arenou

Date

January 26, 2014